DZIRMRS (Mail Relay Service) is a service for senders of newsletters and mailings. It converts all links in the emails, so that each click first goes to the Mail Relay Service to be counted. The frontend then offers graphical evaluations of the click rates per link and - if the original links have a "mailingkey" parameter - per mailing. This way you can actually see which themes are interesting for your mailing recipients (many clicks) and which are not. And how long it takes for your recipients to actually click the links.
Mailings and newsletters should be interesting. If you permanently deliver information noone wants to see, your recipients will start to either ignore your mailings, or remove themselves from your recipients list. Don't let this happen, start improving your mailings today using this service.
For more information and prizes please visit www.dzir.org/mrs/